Renata Guilhermoni

Evaluator
DISC Type : dsc

Head eCommerce at Diageo

São Paulo, São Paulo, Brazil

Overview

Renata has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Renata has no verified topics they care about

Media Appearances

Renata has no verified media appearances

Work History

2-2024
Head eCommerce at Diageo
2-2020 - 1-2024
Sr Customer Marketing Manager E-Commerce BR/PY/UY at Diageo
2-2019 - 1-2020
Gerente Customer Marketing Nacional | Eventos at Diageo

Education

11-2021 - 7-2023
MBA Digital Business from MBA USP/Esalq
2018 - 2020
Master of Business Administration - MBA from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Head eCommerce at Diageo
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Renata

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Renata take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Renata

Personality Compatibility


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