Resha Chheda

Cheerleader
DISC Type : Is

Official Member at Forbes Technology Council

Greater Boston, United States

Overview

Resha Chheda is a cybersecurity executive focused on product marketing, GTM strategy, and market impact, currently serving as VP at Safe Security. With experience at firms like SentinelOne and Cybereason, colleagues describe her as accomplished, creative, and enthusiastic. She holds an MBA from Santa Clara University and a Pragmatic Marketing Certification.

She channels her expertise into advising a stealth startup that provides AI-driven fashion insights. This indicates a passion for applying complex technology to consumer-focused industries and supporting innovation in early-stage companies, blending her professional skills with a unique area of interest.

While a leader in cybersecurity, she is also an advisor to an AI-powered fashion technology startup.

Personality Overview

Affable

Cheerful

Listener

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Cyber Risk Management
Her role at Safe Security and her posts about Third-Party Risk Management (TPRM) highlight her focus on quantifying and managing cybersecurity risks for businesses.
Go-to-Market Strategy
She has written articles for Forbes on creating customer-obsessed GTM strategies and building effective product marketing functions within fast-growing technology companies.
AI in Fashion
Acts as an advisor to a stealth startup using artificial intelligence for fashion insights, demonstrating an interest in the application of AI beyond the cybersecurity domain.

Media Appearances

Resha has no verified media appearances

Work History

3-2024
Official Member at Forbes Technology Council
3-2023
Vice President Product Marketing & Analyst Relations at Safe Security
1-2025 - 6-2025
Advisor at Stealth Startup: AI-driven fashion insights
3-2023
Director of Product Marketing - EDR, XDR & Technology Partnerships at SentinelOne
Director, Product Marketing at Cybereason

Education

2006 - 2008
MBA from Santa Clara University Leavey School of Business
BS from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater Boston, United States Job Level : Senior Designation : Official Member at Forbes Technology Council
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Insights For Selling To Resha

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Resha is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Resha

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Resha move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Resha take some risk or not?

  • It is unlikely that they will take many risks.

You And Resha

Personality Compatibility


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