Reva Rao

Commander
DISC Type : D

Head of Digital Transformation at Blend

Novato, California, United States

Overview

Reva has no verified overview

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Reva has no verified topics they care about

Media Appearances

Reva has no verified media appearances

Work History

4-2025
Head of Digital Transformation at Blend
4-2023 - 1-2025
Chief Lending Officer at Travis Credit Union
6-2020 - 4-2023
Senior Vice President - Consumer Loans at Golden 1 Credit Union
7-2019 - 6-2020
Head Of Home Equity Marketing at Prosper Marketplace
8-2018 - 7-2019
Senior Director at Terafina

Education

Bachelor of Arts (B.A.) from Delhi University
Master of Business Administration - MBA from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 7 Location : Novato, California, United States Job Level : Mid-senior Designation : Head of Digital Transformation at Blend
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Insights For Selling To Reva

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reva is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Reva

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Reva move?

  • If convinced, they can reach decisions quite fast.
  • Can Reva take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Reva

Personality Compatibility


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