Ricardo Ferraz

Visionary
DISC Type : Ds

Global Key Account Director - Automotive OEM at PPG

Strongsville, Ohio, United States

Overview

Ricardo Ferraz is the Global Key Account Director for Automotive OEM at PPG, specializing in relationship building, negotiation, and sales strategy. He holds an MBA from Fundação Getúlio Vargas and is described by colleagues as passionate, efficient, and charismatic.

He has a history of driving significant growth, having previously managed 65% of customer revenue in Brazil and implemented a new CRM across an entire sales organization.

Personality Overview

Objective Evaluator

Goal-Oriented

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Global Account Management
Manages key automotive OEM accounts globally at PPG and previously handled major packaging and film coatings accounts at AkzoNobel.
Automotive Coatings
Holds deep expertise in the automotive coatings industry, from plastics to OEM, directing relationships with key global manufacturers.
Sales Growth Strategy
Develops sales strategies for various markets by creating sales plans, forecasting requirements, and identifying new customer opportunities.

Media Appearances

Ricardo has no verified media appearances

Work History

12-2023
Global Key Account Director - Automotive OEM at PPG
9-2020 - 12-2023
Global Key Account Manager - Packaging Coatings at AkzoNobel
10-2016 - 9-2020
Global Sales Manager - Film Coatings Business at AkzoNobel
6-2012 - 10-2016
Regional Sales Manager Automotive - Eastern Europe at AkzoNobel
6-2007 - 5-2012
Regional Sales Manager - Automotive Plastic Coatings at AkzoNobel

Education

2010 - 2012
Master Business Administration (MBA) from Fundação Getúlio Vargas
2001 - 2003
Master's degree from Centro Universitário Fundação Santo André

More Information

Social Presence :

Prographics :

Exp : 27 Location : Strongsville, Ohio, United States Job Level : Mid-senior Designation : Global Key Account Director - Automotive OEM at PPG
URL has been copied!

Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ricardo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ricardo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ricardo

Personality Compatibility


Other PPG Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.