Ricardo Leon Santacruz

Critic
DISC Type : C

Partner at Garrigues

Monterrey Metropolitan Area, Mexico

Overview

Ricardo has no verified overview

Personality Overview

Information Seeker

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

2-2025
Partner at Garrigues
1-2020 - 12-2021
Co-Chair Taxes Committee at International Bar Association
7-2019 - 6-2023
Managing Partner at Garrigues
1-2019
Professor International Taxation, Graduate Tax Program at Universidad de Monterrey
10-2002 - 2-2025
Partner at Garrigues

Education

2021 - 2021
Leading Professional Service Firms from Harvard Business School Executive Education
2016 - 2016
Program on Transfer Pricing: Policy and Practice from Duke University Sanford School of Public Policy

More Information

Social Presence :

Prographics :

Exp : 26 Location : Monterrey Metropolitan Area, Mexico Job Level : N/A Designation : Partner at Garrigues
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ricardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ricardo

Personality Compatibility


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