Ricardo Paixão

Evaluator
DISC Type : CDs

CFO at MRV Engenharia

Brazil

Overview

Ricardo Paixão serves as the Executive Director of Finance and Investor Relations at MRV Engenharia. An alumnus of The Wharton School and Fundação Dom Cabral, he has progressed through multiple leadership roles within the company, overseeing its financial strategy and planning.

He appears driven by a strong sense of corporate purpose, often emphasizing the companys mission to transform the lives of its customers and employees. Ricardo values continuous learning and professional development, highlighted by his executive education certifications.

Ricardo has dedicated over 15 years of his career to MRV, rising from a consultant to become the CFO.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Financial Strategy
As CFO, he is directly responsible for MRV's capital structure, financial discipline, and overall cost management, topics he frequently addresses in public communications.
Investor Relations
His core role involves communicating MRV's financial performance, strategic direction, and market position to the investment community.
Corporate Purpose
He publicly shares posts about transforming the world and changing the reality of employees and customers, showing a focus on mission-driven business.

Media Appearances

Ricardo has no verified media appearances

Work History

3-2019
CFO at MRV Engenharia
2-2015
Diretor de Relações com Investidores e Planejamento Financeiro at MRV Engenharia
1-2009 - 12-2014
Diretor CSC at MRV Engenharia
2004 - 2007
Consultor at INDG

Education

2017 - 2019
GMP from The Wharton School
2009 - 2011
MBA Executivo Empresarial from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 20 Location : Brazil Job Level : Leadership Designation : CFO at MRV Engenharia
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ricardo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ricardo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ricardo

Personality Compatibility


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