Richard Hudson

Evaluator
DISC Type : DSC

Vice President of Sales - LATAM (CBU) at DocuSign

São Paulo, São Paulo, Brazil

Overview

Richard Hudson is the Vice President of Sales for LATAM at DocuSign, where he leverages over 20 years of experience to lead a high-performance team of more than 90 professionals. He holds an MBA from FGV. Colleagues describe him as organized, dedicated, and highly skilled at motivating teams.

Outside of his direct role, Richard shows a keen interest in professional growth and advanced communication strategies. He has participated in a podcast on building a successful career and has undertaken coursework in Neurolinguistic Programming, indicating a passion for personal and professional development.

Unique fact: For nine consecutive years, Richards teams have delivered above 100% of their target in 36 out of 38 quarters.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

High-Performance Teams
His professional focus is on building and leading large, high-achieving sales teams across Latin America, consistently exceeding performance benchmarks.
LATAM Business
He is responsible for DocuSign's commercial business unit across more than 30 countries in Latin America, with key operations in Brazil and Mexico.
Contract Digitalization
Actively promotes the business impact of digital transformation in agreement management, emphasizing agility, efficiency, and security in his public posts.

Media Appearances

Richard has no verified media appearances

Work History

2-2023
Vice President of Sales - LATAM (CBU) at DocuSign
2-2021 - 1-2023
Sr Regional Vice President - Commercial Sales at DocuSign
2-2020 - 1-2021
Regional Vice President at DocuSign
8-2015 - 12-2015
Middleware Sales Executive at Oracle
10-2014 - 7-2015
Gerente Regional de Vendas - SP e Sul at Easy Food do Brasil S.A.

Education

Board Members Development Program from Fundação Dom Cabral
2013 - 2015
Executive Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Vice President of Sales - LATAM (CBU) at DocuSign
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Richard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Richard

Personality Compatibility


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