Richard Johnson

Commander
DISC Type : D

Manager, Category Strategy at Sherwin-Williams

Cleveland, Ohio, United States

Overview

Richard is a Shopper Insights Manager at Sherwin-Williams with over 16 years of experience in the CPG industry. His expertise lies in consumer insights and category management, honed through roles at Georgia-Pacific and over four years at IBM, where he integrated technology solutions for retail and CPG clients. He holds an MBA from the University of Phoenix.

Based on his activities, Richard appears to enjoy puzzles and online games. He is also an active and helpful professional networker, using his connections to share opportunities with others in fields like accounting and finance.

He has a unique background combining deep CPG industry knowledge with direct experience in the technology sector at IBM.

Personality Overview

Strong-Willed

Very Quick

Candid & Clear

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

Consumer Insights
His career has centered on consumer insights and category management for over 16 years, working with major national retailers like Target.
CPG & Retail Strategy
He has extensive experience developing strategic initiatives and managing relationships with large retailers for CPG companies like Georgia-Pacific.
Technology in Retail
At IBM, he consulted with companies on improving strategies for merchandising, pricing, inventory management, and eCommerce.

Media Appearances

Richard has no verified media appearances

Work History

2-2022
Manager, Category Strategy at Sherwin-Williams
11-2019 - 2-2022
Shopper Insights Manager at Sherwin-Williams
6-2017 - 11-2019
Account Director - WCE Merchandising at IBM
2-2015 - 6-2017
Managing Consultant at IBM
12-2013 - 2-2015
Senior Customer Investment Manager at Georgia-Pacific LLC

Education

2011 - 2014
Master of Business Administration (M.B.A.) from University of Phoenix
1994 - 1998
Bachelor of Arts from Oakland University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Cleveland, Ohio, United States Job Level : Middle Designation : Manager, Category Strategy at Sherwin-Williams
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Richard take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Richard

Personality Compatibility


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