Richard Locke

Energizer
DISC Type : I

Head of Data Platform and Tooling at ITV

Freshwater, England, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Big Picture Person

Full Of Energy

Enthusiastic

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

12-2024
Head of Data Platform and Tooling at ITV
11-2021 - 12-2024
Data Platform Product Owner at ITV
9-2019 - 10-2021
Senior Project Manager at Wood Mackenzie
10-2016 - 9-2019
Scrum Master at Wood Mackenzie
2-2013 - 12-2017
Research Database Manager (Senior Operations Manager) at Wood Mackenzie

Education

1994 - 1997
Education details unavailable from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 20 Location : Freshwater, England, United Kingdom Job Level : Mid-senior Designation : Head of Data Platform and Tooling at ITV
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Richard take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Richard

Personality Compatibility


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