Richard Schlasberg
Login to view DISC.Richard Schlasberg is a seasoned FMCG leader at The Coca-Cola Company, currently Vice President for Still Beverages in Europe. His career spans general management and commercial leadership roles across the Netherlands, Sweden, Oceania, and the Philippines, where he has consistently driven strategic growth, brand value, and organizational transformation. He holds an MBA from Lund University.
Originally from Sweden, Richard has a keen interest in experiencing new cultures, having moved internationally with his wife and two sons. When he relocated to New Zealand, he expressed excitement about embracing the outdoor lifestyle and learning about Kiwi and Pacific culture. He is also fluent in four languages, reflecting his extensive global career.
Unique fact: He spearheaded a pioneering strategy in the Netherlands to replace regular Sprite with a zero-sugar version, a potential model for 100 other countries.
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