Richard Schlasberg

Enthusiast
DISC Type : i

Vice President Europe, Still Beverages at The Coca-Cola Company

Greater Dublin, Ireland

Overview

Richard Schlasberg is a seasoned FMCG leader at The Coca-Cola Company, currently Vice President for Still Beverages in Europe. His career spans general management and commercial leadership roles across the Netherlands, Sweden, Oceania, and the Philippines, where he has consistently driven strategic growth, brand value, and organizational transformation. He holds an MBA from Lund University.

Originally from Sweden, Richard has a keen interest in experiencing new cultures, having moved internationally with his wife and two sons. When he relocated to New Zealand, he expressed excitement about embracing the outdoor lifestyle and learning about Kiwi and Pacific culture. He is also fluent in four languages, reflecting his extensive global career.

Unique fact: He spearheaded a pioneering strategy in the Netherlands to replace regular Sprite with a zero-sugar version, a potential model for 100 other countries.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Market Transformation
He has a track record of leading significant market shifts, such as turning around the Netherlands business and driving portfolio expansion in diverse regions like Oceania and Asia.
Sustainable Packaging
As GM for Coca-Cola Oceania, he led initiatives to use 100% recycled plastic for many brands, aiming to create a circular economy in New Zealand.
Healthier Beverage Options
He has publicly led campaigns to reduce sugar content and has championed zero-calorie alternatives, responding directly to consumer health trends in various markets.

Media Appearances

Richard has no verified media appearances

Work History

3-2024
Vice President Europe, Still Beverages at The Coca-Cola Company
2-2021 - 3-2024
Chief Marketing & Commercial Officer at Coca-Cola Europacific Aboitiz Philippines
8-2018 - 2-2021
General Manager Oceania, Coca-Cola Oceania Ltd at The Coca-Cola Company
7-2015 - 7-2018
General Manager Netherlands, Coca-Cola Nederland B.V. at The Coca-Cola Company
9-2010 - 6-2015
General Manager Sweden, Coca-Cola AB at The Coca-Cola Company

Education

Education details unavailable from University of California, Berkeley
Master of Business Administration - MBA from Lund University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Dublin, Ireland Job Level : Senior Designation : Vice President Europe, Still Beverages at The Coca-Cola Company
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Richard

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Richard take some risk or not?

  • They can take some low-probability risks if needed.

You And Richard

Personality Compatibility


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