Rick Rasor in

Rick Rasor

Commander · DISC type D
Vice President, Global Loyalty and Digital Experience at Couche-Tard
📍 Charlotte Metro, United States

Rick Rasor is the Vice President of Global Loyalty and Digital Experience at Couche-Tard, driving customer strategy across North America and Europe. His expertise is in loyalty, personalization, and digital platforms, with previous leadership roles at Lowes and Kohls. He holds an MBA from Northwesterns Kellogg School of Management.

Outside of his corporate roles, Rick has a strong entrepreneurial background, having been a key part of a start-up firm, Walrus Brands, for seven years. People who have worked with him describe him as determined, strategic, and professional, crediting him with building foundational success.

He was an honoree on the Inc. 500 list of fastest-growing privately held companies in the U. S. for his work with a startup.

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Experience
21 Years
Current Role
Vice President, Global Loyalty and Digital Experience
Job Level
Senior
Location
Charlotte Metro, United States
Personality Overview

How Rick shows up

Very Quick
Impact-Driven
Strong-Willed

They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Rick cares about

Customer Loyalty Programs
He leads global loyalty for Couche-Tard (Circle K) and has focused his career on customer engagement and rewards, emphasizing simplicity and value for the consumer.
Digital Customer Experience
His current role is focused on the intersection of loyalty and digital platforms to create an easy and rewarding journey for customers.
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Career

Work history

1-2024
Vice President, Global Loyalty and Digital Experience
Couche-Tard
5-2020 - 3-2024
Global Head of Loyalty
Couche-Tard
3-2018 - 4-2020
Director, Loyalty + Customer Engagement
Lowe's Companies, Inc.
6-2015 - 3-2018
Sr. Manager, Customer Strategy + Personalization
Kohl's Department Stores
11-2013 - 5-2015
Sr. Manager, Enterprise Strategy & Insights
Kohl's Department Stores
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MBA
Northwestern University - Kellogg School of Management
B.S.
University of Kentucky
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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