Rick Rasor is the Vice President of Global Loyalty and Digital Experience at Couche-Tard, driving customer strategy across North America and Europe. His expertise is in loyalty, personalization, and digital platforms, with previous leadership roles at Lowes and Kohls. He holds an MBA from Northwesterns Kellogg School of Management.
Outside of his corporate roles, Rick has a strong entrepreneurial background, having been a key part of a start-up firm, Walrus Brands, for seven years. People who have worked with him describe him as determined, strategic, and professional, crediting him with building foundational success.
He was an honoree on the Inc. 500 list of fastest-growing privately held companies in the U. S. for his work with a startup.
Read the full overview →They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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