Rick Rasor in

Rick Rasor

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Vice President, Global Loyalty and Digital Experience at Couche-Tard
📍 Charlotte Metro, United States

Rick Rasor is the Vice President of Global Loyalty and Digital Experience at Couche-Tard, driving customer strategy across North America and Europe. His expertise is in loyalty, personalization, and digital platforms, with previous leadership roles at Lowes and Kohls. He holds an MBA from Northwesterns Kellogg School of Management.

Outside of his corporate roles, Rick has a strong entrepreneurial background, having been a key part of a start-up firm, Walrus Brands, for seven years. People who have worked with him describe him as determined, strategic, and professional, crediting him with building foundational success.

He was an honoree on the Inc. 500 list of fastest-growing privately held companies in the U. S. for his work with a startup.

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Experience
21 Years
Current Role
Vice President, Global Loyalty and Digital Experience
Job Level
Senior
Location
Charlotte Metro, United States
Personality Overview

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Priorities

Topics Rick cares about

Customer Loyalty Programs
He leads global loyalty for Couche-Tard (Circle K) and has focused his career on customer engagement and rewards, emphasizing simplicity and value for the consumer.
Digital Customer Experience
His current role is focused on the intersection of loyalty and digital platforms to create an easy and rewarding journey for customers.
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Career

Work history

1-2024
Vice President, Global Loyalty and Digital Experience
Couche-Tard
5-2020 - 3-2024
Global Head of Loyalty
Couche-Tard
3-2018 - 4-2020
Director, Loyalty + Customer Engagement
Lowe's Companies, Inc.
6-2015 - 3-2018
Sr. Manager, Customer Strategy + Personalization
Kohl's Department Stores
11-2013 - 5-2015
Sr. Manager, Enterprise Strategy & Insights
Kohl's Department Stores
In the press

Media appearances

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Education
MBA
Northwestern University - Kellogg School of Management
B.S.
University of Kentucky
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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