Rick Rasor is the Vice President of Global Loyalty and Digital Experience at Couche-Tard, driving customer strategy across North America and Europe. His expertise is in loyalty, personalization, and digital platforms, with previous leadership roles at Lowes and Kohls. He holds an MBA from Northwesterns Kellogg School of Management.
Outside of his corporate roles, Rick has a strong entrepreneurial background, having been a key part of a start-up firm, Walrus Brands, for seven years. People who have worked with him describe him as determined, strategic, and professional, crediting him with building foundational success.
He was an honoree on the Inc. 500 list of fastest-growing privately held companies in the U. S. for his work with a startup.
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