Rick Rasor

Commander
DISC Type : D

Vice President, Global Loyalty and Digital Experience at Couche-Tard

Charlotte Metro, United States

Overview

Rick Rasor is the Vice President of Global Loyalty and Digital Experience at Couche-Tard, driving customer strategy across North America and Europe. His expertise is in loyalty, personalization, and digital platforms, with previous leadership roles at Lowes and Kohls. He holds an MBA from Northwesterns Kellogg School of Management.

Outside of his corporate roles, Rick has a strong entrepreneurial background, having been a key part of a start-up firm, Walrus Brands, for seven years. People who have worked with him describe him as determined, strategic, and professional, crediting him with building foundational success.

He was an honoree on the Inc. 500 list of fastest-growing privately held companies in the U. S. for his work with a startup.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Customer Loyalty Programs
He leads global loyalty for Couche-Tard (Circle K) and has focused his career on customer engagement and rewards, emphasizing simplicity and value for the consumer.
Digital Customer Experience
His current role is focused on the intersection of loyalty and digital platforms to create an easy and rewarding journey for customers.
Startup Growth
He worked for seven years in an entrepreneurial environment at Walrus Brands, which was recognized on the Inc. 500 list for its rapid growth.

Media Appearances

Rick has no verified media appearances

Work History

1-2024
Vice President, Global Loyalty and Digital Experience at Couche-Tard
5-2020 - 3-2024
Global Head of Loyalty at Couche-Tard
3-2018 - 4-2020
Director, Loyalty + Customer Engagement at Lowe's Companies, Inc.
6-2015 - 3-2018
Sr. Manager, Customer Strategy + Personalization at Kohl's Department Stores
11-2013 - 5-2015
Sr. Manager, Enterprise Strategy & Insights at Kohl's Department Stores

Education

MBA from Northwestern University - Kellogg School of Management
B.S. from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 21 Location : Charlotte Metro, United States Job Level : Senior Designation : Vice President, Global Loyalty and Digital Experience at Couche-Tard
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rick

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • If convinced, they can reach decisions quite fast.
  • Can Rick take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rick

Personality Compatibility


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