Ridhi Sirkek

Critic
DISC Type : C

CRO Designer at Gartner

Greater Delhi Area, India

Overview

Ridhi is a CRO Designer at Gartner, specializing in user experience, content strategy, and conversion rate optimization. She holds a Bachelor of Technology from the National Institute of Technology Hamirpur and has earned advanced certifications in UI/UX design, underscoring her commitment to creating effective and user-centric digital experiences.

Outside of her core design work, Ridhi shows a keen interest in the broader fields of marketing and business strategy, following leading firms like Ogilvy and the Boston Consulting Group (BCG). This suggests a passion for understanding the complete business lifecycle, from brand communication to strategic market positioning.

She made a notable career pivot from working as an Officer at a national bank to becoming a designer in the technology sector.

Personality Overview

Objective Thinker

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Conversion Rate Optimization
As a CRO Designer at Gartner, her primary focus is on optimizing digital assets to improve user conversion and business outcomes.
User Experience Design
Holds multiple certifications in UI/UX design and centers her professional practice on creating intuitive and effective user journeys.
Content Strategy
Her background as a Content Manager at ePayLater informs her design work, ensuring content is integral to the user experience and conversion goals.

Media Appearances

Ridhi has no verified media appearances

Work History

10-2022
CRO Designer at Gartner
3-2021 - 9-2022
Associate CRO Designer at Gartner
4-2018 - 6-2020
Content Manager at ePayLater
8-2017 - 4-2018
Officer at Canara Bank
7-2013
Associate Technology at SapientNitro

Education

2009 - 2013
Bachelor of Technology (BTech) from National Institute of Technology Hamirpur
1995 - 2009
High School from Sacred Heart Convent School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Delhi Area, India Job Level : Middle Designation : CRO Designer at Gartner
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Insights For Selling To Ridhi

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ridhi is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ridhi

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ridhi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ridhi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ridhi

Personality Compatibility


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