Rob Lahaut in

Rob Lahaut

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Global Director of Data & Analytics at Ingka Group | IKEA at IKEA
📍 The Randstad, Netherlands

Rob Lahaut serves as the Global Director of Data & Analytics at Ingka Group | IKEA, where he leads the central data platforms, data science, and AI domains. His career is focused on delivering large-scale personalization and customer-centric marketing strategies, with previous leadership roles at bol. com. He holds a Masters from Tilburg University.

He is a frequent speaker at major data and marketing conferences, sharing insights on IKEAs data-driven journey towards achieving personalization at scale.

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Experience
15 Years
Current Role
Global Director of Data & Analytics at Ingka Group | IKEA
Job Level
Mid-senior
Location
The Randstad, Netherlands
Personality Overview

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Priorities

Topics Rob cares about

Personalization at Scale
He leads IKEA's global strategy for data-driven personalization and is a frequent speaker on this topic at industry conferences like the DDMA DATA SUMMIT.
Customer-Centric Strategy
His career history at bol. com shows a consistent focus on transforming business-oriented departments into customer-centric organizations using data and analytics.
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Career

Work history

10-2022
Global Director of Data & Analytics at Ingka Group | IKEA
IKEA
8-2021 - 10-2022
Lead Decisioning Intelligence Team
bol.com
11-2019 - 9-2021
Teamlead Database Marketing
bol.com
9-2018 - 11-2019
Teamlead Partner Marketing
bol.com
3-2017 - 9-2018
Product owner home intelligence
Essent
In the press

Media appearances

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Education
2007 - 2009
Master
Tilburg University
2013 - 2013
Marketing Data Analyse
Cmotions Academy
Social presence
in
Behavioral profile

DISC profile (public)

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