Rob Lahaut

Observer
DISC Type : ci

Global Director of Data & Analytics at Ingka Group | IKEA at IKEA

The Randstad, Netherlands

Overview

Rob Lahaut serves as the Global Director of Data & Analytics at Ingka Group | IKEA, where he leads the central data platforms, data science, and AI domains. His career is focused on delivering large-scale personalization and customer-centric marketing strategies, with previous leadership roles at bol. com. He holds a Masters from Tilburg University.

He is a frequent speaker at major data and marketing conferences, sharing insights on IKEAs data-driven journey towards achieving personalization at scale.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Personalization at Scale
He leads IKEA's global strategy for data-driven personalization and is a frequent speaker on this topic at industry conferences like the DDMA DATA SUMMIT.
Customer-Centric Strategy
His career history at bol. com shows a consistent focus on transforming business-oriented departments into customer-centric organizations using data and analytics.
Leading Data Teams
He has extensive experience building and leading teams of data scientists, analysts, and engineers to develop and execute data-driven marketing and personalization platforms.

Media Appearances

Rob has no verified media appearances

Work History

10-2022
Global Director of Data & Analytics at Ingka Group | IKEA at IKEA
8-2021 - 10-2022
Lead Decisioning Intelligence Team at bol.com
11-2019 - 9-2021
Teamlead Database Marketing at bol.com
9-2018 - 11-2019
Teamlead Partner Marketing at bol.com
3-2017 - 9-2018
Product owner home intelligence at Essent

Education

2007 - 2009
Master from Tilburg University
2013 - 2013
Marketing Data Analyse from Cmotions Academy

More Information

Social Presence :

Prographics :

Exp : 15 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Global Director of Data & Analytics at Ingka Group | IKEA at IKEA
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rob

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to analyze well and then make their decisions.
  • Can Rob take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rob

Personality Compatibility


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