Rob Lawrence

Energizer
DISC Type : I

News Editor, BBC News Streaming at BBC News

Greater London, England, United Kingdom

Overview

Rob has no verified overview

Personality Overview

Full Of Energy

Big Picture Person

Enthusiastic

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Rob has no verified topics they care about

Media Appearances

Rob has no verified media appearances

Work History

5-2023
News Editor, BBC News Streaming at BBC News
2022 - 2023
Senior News Editor, BBC News Channel at BBC News
2016 - 2021
Assistant Editor, BBC News at One & BBC News Channel at BBC News
2014 - 2016
Assistant Editor, BBC Digital News - Head of Digital Video team at BBC News
2011 - 2013
BBC Look North Asst Editor (Acting Editor: May - Aug 2011) at BBC News

Education

Apprenticeship in Data-Driven Journalism from Cambridge Spark
Postgraduate Diploma from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater London, England, United Kingdom Job Level : N/A Designation : News Editor, BBC News Streaming at BBC News
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rob

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rob take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rob

Personality Compatibility


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