Rob Salem

Enthusiast
DISC Type : i

Regional Sales Manager at AVI-SPL

New York City Metropolitan Area, United States

Overview

Rob Salem is a Regional Sales Manager at AVI-SPL, specializing in AV and unified communication solutions. He has an extensive background in sales leadership, having held multiple director-level roles at Johnson Controls. He holds a Bachelor of Science from Fairleigh Dickinson University and a NICET 2 certification.

He is focused on expanding his team and driving business growth in the Tri-State area through strategic partnerships and innovative workplace technology solutions.

Before joining AVI-SPL, he spent over a decade at Johnson Controls where he was consistently promoted, showcasing a strong track record of success.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sales Leadership
His entire career, from Johnson Controls to AVI-SPL, has focused on leading sales teams, driving revenue growth, and developing market strategy.
Workplace Technology
His role at AVI-SPL involves guiding clients through workplace transformations using the latest audio-visual and collaboration solutions.
Talent Recruitment
He is actively and publicly recruiting for his sales team, indicating that hiring and building a strong team is a key priority for him in 2026.

Media Appearances

Rob Salem - Regional Sales Manager at AVI-SPL - The Org. Featured in The Org

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AVI-SPL Expands Sales Leadership Team. Featured in PR Newswire

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AVI-SPL Sales Summit Keeps Eye on Collaboration. Featured in AVNetwork

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Work History

12-2023
Regional Sales Manager at AVI-SPL
8-2021 - 8-2023
Northeast Sales Director at Johnson Controls
3-2021 - 7-2022
Area Sales Market Director at Johnson Controls
11-2018 - 7-2022
Market Director at Johnson Controls
11-2017 - 3-2021
Construction Sales Manager/ Business Development at Johnson Controls/ Simplex-Grinnell

Education

1980 - 1984
Bachelor of Science (B.S.) from Fairleigh Dickinson University-Metropolitan Campus

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Regional Sales Manager at AVI-SPL
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rob

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rob take some risk or not?

  • They can take some low-probability risks if needed.

You And Rob

Personality Compatibility


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