Rob Sorrentino in

Rob Sorrentino

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Sr. Director, Revenue Operations at Route
📍 New York City Metropolitan Area, United States

Rob Sorrentino is a dynamic operational leader and the Sr. Director of Revenue Operations at Route. A graduate of Pace University, he specializes in scaling business functions, optimizing GTM systems, and driving transformation. Colleagues describe him as a focused and honest professional who listens to client needs.

His experience is deeply rooted in optimizing revenue technology. At Medallia, he owned the entire strategy and architecture for the companys GTM tech stack, which was anchored in Salesforce.

He has a strong background in the healthcare technology sector from his time at Signify Health and Remedy Partners.

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Experience
13 Years
Current Role
Sr. Director, Revenue Operations
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Rob cares about

Revenue Operations
His career centers on leading the revenue engine by aligning GTM strategy, sales processes, and operations to drive growth and forecast accuracy.
Go-to-Market Tech
He has deep experience owning the strategy and architecture of GTM tech stacks, particularly Salesforce, to streamline workflows and boost productivity.
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Career

Work history

11-2025
Sr. Director, Revenue Operations
Route
11-2024 - 8-2025
Director, GTM Systems & Tools
Medallia
10-2021 - 11-2024
Director, Business Operations
Medallia
7-2019 - 8-2021
Senior Director, Sales Operations & Enablement
Signify Health
7-2017 - 7-2019
Senior Director, Sales Operations & Enablement
Remedy Partners
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Science (BS)
Pace University-Pleasantville/Briarcliff Campus
2004 - 2007
Education details unavailable
Archbishop Stepinac HS
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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