Rob Sorrentino

Energizer
DISC Type : I

Sr. Director, Revenue Operations at Route

New York City Metropolitan Area, United States

Overview

Rob Sorrentino is a dynamic operational leader and the Sr. Director of Revenue Operations at Route. A graduate of Pace University, he specializes in scaling business functions, optimizing GTM systems, and driving transformation. Colleagues describe him as a focused and honest professional who listens to client needs.

His experience is deeply rooted in optimizing revenue technology. At Medallia, he owned the entire strategy and architecture for the companys GTM tech stack, which was anchored in Salesforce.

He has a strong background in the healthcare technology sector from his time at Signify Health and Remedy Partners.

Personality Overview

Big Picture Person

Imaginative

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Revenue Operations
His career centers on leading the revenue engine by aligning GTM strategy, sales processes, and operations to drive growth and forecast accuracy.
Go-to-Market Tech
He has deep experience owning the strategy and architecture of GTM tech stacks, particularly Salesforce, to streamline workflows and boost productivity.
Scaling Business Functions
A core focus of his work involves building and scaling business operations, as demonstrated in his leadership roles and professional summary.

Media Appearances

Rob has no verified media appearances

Work History

11-2025
Sr. Director, Revenue Operations at Route
11-2024 - 8-2025
Director, GTM Systems & Tools at Medallia
10-2021 - 11-2024
Director, Business Operations at Medallia
7-2019 - 8-2021
Senior Director, Sales Operations & Enablement at Signify Health
7-2017 - 7-2019
Senior Director, Sales Operations & Enablement at Remedy Partners

Education

2008 - 2012
Bachelor of Science (BS) from Pace University-Pleasantville/Briarcliff Campus
2004 - 2007
Education details unavailable from Archbishop Stepinac HS

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Sr. Director, Revenue Operations at Route
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rob

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rob take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rob

Personality Compatibility


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