Robert Karel

Trailblazer
DISC Type : DI

Senior Vice President Marketing at Precisely

San Francisco Bay Area, United States

Overview

Rob is the Senior Vice President of Marketing at Precisely, an AI-forward B2B marketing executive specializing in go-to-market strategy and value-led storytelling. A graduate of Ithaca College, colleagues describe him as a thoughtful, strategic, and capable leader who excels at building high-performing teams.

Based on his social media activity, Rob is a father who pays close attention to brand interactions and customer experience, both professionally and personally. He is willing to publicly share his perspective on these experiences, especially when they impact his family.

His team at Informatica won the SiriusDecision "Program of the Year" award for their market-leading customer advocacy and engagement program.

Personality Overview

Assertive

Charismatic

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

AI Positioning
He frequently writes and speaks on how businesses can move beyond buzzwords to position their AI strategy with credibility and a clear vision.
Go-to-Market Strategy
He founded a consultancy named GTM Perspective and has a proven record of building and scaling go-to-market functions for high-growth B2B tech companies.
Customer Advocacy
He led a customer advocacy program at Informatica that won multiple awards, including the SiriusDecision Program of the Year for customer engagement.

Media Appearances

Robert has no verified media appearances

Work History

11-2024
Senior Vice President Marketing at Precisely
1-2023 - 2-2025
Principal at GTM Perspective
8-2021 - 9-2022
Vice President of Product and Segment Marketing at Lattice
10-2020 - 7-2021
Vice President Product Marketing at Okta, Inc.
8-2016 - 8-2020
Vice President Of Strategic Marketing at Informatica

Education

BS from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Senior Vice President Marketing at Precisely
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Robert take some risk or not?

  • They can take risks if necessary.

You And Robert

Personality Compatibility


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