Robert Macias

Sharpshooter
DISC Type : DC

Vice President Connectivity Infrastructure at Black Box

Plano, Texas, United States

Overview

Robert Macias is the Vice President of Connectivity Infrastructure at Black Box, with a long history in global IT infrastructure and managed services. He has a proven record of building sales divisions from the ground up, generating significant recurring revenue. People who have worked with him often describe him as a humble, trusted, and effective leader.

Outside of his executive roles, Robert holds a deep appreciation for his familys heritage. He has shared the story of his parents sacrifices when they emigrated from Mexico to San Jose, California, an experience that has profoundly shaped his life and values. He is also a father.

Unique fact: Roberts family emigrated from Mexicali to San Jose when he was a baby, a journey he honors as the foundation of his life.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Global IT Infrastructure
His career at Black Box, Cameo Global, and CH Reynolds has centered on leading large-scale, global IT infrastructure, hardware, and managed services programs.
Building Sales Organizations
He successfully built a B2B Managed Services Division from the ground up, achieving $32M in annual recurring revenue and demonstrating strong strategic sales leadership.
Customer-Centric Execution
His professional headline and recommendations emphasize his focus on translating strategy into tangible outcomes and always doing what is right for the customer.

Media Appearances

Robert has no verified media appearances

Work History

2-2026
Vice President Connectivity Infrastructure at Black Box
4-2025 - 2-2026
Global Strategic Accounts, Technology at Panduit
3-2020 - 3-2023
Senior Vice President, Global IT Infrastructure Portfolio and Programs at Cameo Global, Inc.
12-1997 - 1-2020
President | Managed Services & Global Portfolio at CH Reynolds

Education

1992 - 1995
Architecture from California Polytechnic State University-San Luis Obispo
1996 - 1998
Education details unavailable from San José State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Plano, Texas, United States Job Level : Senior Designation : Vice President Connectivity Infrastructure at Black Box
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Robert

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • If convinced, they can reach decisions quite fast.
  • Can Robert take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Robert

Personality Compatibility


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