Robin Morganstein

Evaluator
DISC Type : csd

Executive Director,Member Marketing Strategy at Aetna, a CVS Health Company

Lafayette Hill, Pennsylvania, United States

Overview

Robin Morganstein is a marketing executive at Aetna, a CVS Health Company, specializing in member engagement and marketing strategy. With an MBA from Penn State University, she focuses on creating personalized member journeys using data and predictive analytics to enhance customer loyalty and satisfaction.

She is an alumna of Hofstra University and participated as a speaker in their "Women in Leadership" conference in March 2023, demonstrating a passion for mentoring and professional growth.

Robin is actively building a team of dedicated marketers who embody a "member-first" mindset.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Member-First Marketing
Her philosophy is to lead with a customer-first mentality and she is hiring marketers who share this value.
Personalized Journeys
She has a background in creating and executing personalized member journeys to improve customer perception and retention.
Data-Driven Strategy
Leads the development of strategies based on real-time data and predictive analytics to adapt to market conditions.

Media Appearances

Robin has no verified media appearances

Work History

2-2024
Executive Director,Member Marketing Strategy at Aetna, a CVS Health Company
9-2021 - 3-2024
Lead Director Member Marketing Strategy at Aetna, a CVS Health Company
7-2017 - 9-2021
Consumer Experience Marketing Director at Aetna, a CVS Health Company
Regional Marketing Director at Sprint
Marketing Manager at Comcast Metrophone

Education

1998 - 2002
Master of Business Administration (M.B.A.) from Penn State University
1989 - 1993
Bachelor's Degree from Hofstra University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Lafayette Hill, Pennsylvania, United States Job Level : Junior Designation : Executive Director,Member Marketing Strategy at Aetna, a CVS Health Company
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robin

Personality Compatibility


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