Robin Morganstein in

Robin Morganstein

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Executive Director,Member Marketing Strategy at Aetna, a CVS Health Company
📍 Lafayette Hill, Pennsylvania, United States

Robin Morganstein is a marketing executive at Aetna, a CVS Health Company, specializing in member engagement and marketing strategy. With an MBA from Penn State University, she focuses on creating personalized member journeys using data and predictive analytics to enhance customer loyalty and satisfaction.

She is an alumna of Hofstra University and participated as a speaker in their "Women in Leadership" conference in March 2023, demonstrating a passion for mentoring and professional growth.

Robin is actively building a team of dedicated marketers who embody a "member-first" mindset.

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Experience
8 Years
Current Role
Executive Director,Member Marketing Strategy
Job Level
Junior
Location
Lafayette Hill, Pennsylvania, United States
Personality Overview

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Decision Approach
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Priorities

Topics Robin cares about

Member-First Marketing
Her philosophy is to lead with a customer-first mentality and she is hiring marketers who share this value.
Personalized Journeys
She has a background in creating and executing personalized member journeys to improve customer perception and retention.
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Career

Work history

2-2024
Executive Director,Member Marketing Strategy
Aetna, a CVS Health Company
9-2021 - 3-2024
Lead Director Member Marketing Strategy
Aetna, a CVS Health Company
7-2017 - 9-2021
Consumer Experience Marketing Director
Aetna, a CVS Health Company
Regional Marketing Director
Sprint
Marketing Manager
Comcast Metrophone
In the press

Media appearances

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Education
1998 - 2002
Master of Business Administration (M.B.A.)
Penn State University
1989 - 1993
Bachelor's Degree
Hofstra University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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