Rodrigo Munhoz

Researcher
DISC Type : Cs

Director LATAM Digital Sales at Adobe

São Paulo, São Paulo, Brazil

Overview

Rodrigo Munhoz is a seasoned executive with over 20 years of experience, currently leading Adobes digital sales growth across Latin America. He focuses on strategic planning, team building, and driving the adoption of new technologies like AI. Colleagues describe him as a collaborative leader with strong business insight, and he is an alumnus of USP and the University of Missouri.

Outside of work, Rodrigo is a family man and father to triplets. He values experiences and appreciates company culture that supports employee well-being, having previously used educational benefits for a course in San Francisco. He enjoys company-sponsored travel and fun, engaging team activities.

Unique fact: Rodrigo has triplets, a personal detail he once shared while discussing the importance of comprehensive employee benefits.

Personality Overview

Perfectionist

Process Focused

ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

AI in LATAM
He is a key spokesperson for Adobe's AI product launches in Latin America, focusing on how AI drives productivity and efficiency for professionals.
Brazil's Creative Market
Discusses Adobe's strategy to democratize access to creative tools in Brazil through regional pricing, fostering long-term growth in the creative community.
Security for SMBs
Advocates for a cultural shift where small and medium-sized businesses in Brazil adopt digital security as a basic necessity, not a corporate luxury.

Media Appearances

Rodrigo has no verified media appearances

Work History

11-2024
Director LATAM Digital Sales at Adobe
1-2015 - 10-2024
Sales Manager - Adobe.com LATAM at Adobe
11-2012 - 1-2015
Channel Manager at Adobe
10-2010 - 9-2012
Business Development Manager - Advertising & Online at Microsoft
3-2008 - 10-2010
Brazil CPE Lead (Customer and Partner Experiece Lead) at Microsoft

Education

1991 - 1994
Bachelor from University of Missouri Trulaske College of Business
1990 - 1992
Economics from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director LATAM Digital Sales at Adobe
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rodrigo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rodrigo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rodrigo

Personality Compatibility


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