Rodrigo Valdes in

Rodrigo Valdes

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Marketing finance Sr Manager at Danone
📍 Mexico City, Mexico

Rodrigo Valdes is the Head of Marketing Finance at Danone, where he has built an extensive career across various financial functions. With a background from Universidad Iberoamericana, he specializes in financial planning, brand profitability, and innovation projects within the consumer goods sector, demonstrating a deep understanding of the industry.

He has a keen interest in the broader consumer packaged goods industry, actively following major players like Nestlé and Mondelēz International to stay informed about market dynamics and competitive strategies.

Unique fact: Rodrigo previously managed the manufacturing and capital expenditure finances for 32 of Danones water plants across Mexico.

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Experience
12 Years
Current Role
Marketing finance Sr Manager
Job Level
Middle
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rodrigo cares about

CPG Financial Strategy
His entire career at Danone has been focused on driving topline targets, managing P&L, and improving ROI within the consumer packaged goods space.
Brand Profitability
Consistently focuses on value creation, analyzing brand performance, and managing promotional budgets to ensure strong returns on investment for core products.
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Career

Work history

10-2023
Marketing finance Sr Manager
Danone
10-2022 - 10-2023
Manufacturing & Capex Controlling Manager (Waters Bonafont)
Danone
10-2021 - 10-2022
Marketing Finance Manager
Danone
4-2021 - 12-2021
FP&A Manager
Danone
4-2018 - 4-2021
Sales Finance Manager
Danone
In the press

Media appearances

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Education
2008 - 2013
Bachelor's Degree
Universidad Iberoamericana
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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