Rodrigo Valdes

Critic
DISC Type : C

Marketing finance Sr Manager at Danone

Mexico City, Mexico

Overview

Rodrigo Valdes is the Head of Marketing Finance at Danone, where he has built an extensive career across various financial functions. With a background from Universidad Iberoamericana, he specializes in financial planning, brand profitability, and innovation projects within the consumer goods sector, demonstrating a deep understanding of the industry.

He has a keen interest in the broader consumer packaged goods industry, actively following major players like Nestlé and Mondelēz International to stay informed about market dynamics and competitive strategies.

Unique fact: Rodrigo previously managed the manufacturing and capital expenditure finances for 32 of Danones water plants across Mexico.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

CPG Financial Strategy
His entire career at Danone has been focused on driving topline targets, managing P&L, and improving ROI within the consumer packaged goods space.
Brand Profitability
Consistently focuses on value creation, analyzing brand performance, and managing promotional budgets to ensure strong returns on investment for core products.
Go-to-Market Innovation
He has experience leading and presenting new product innovation projects to the company's board, overseeing initiatives from a financial perspective.

Media Appearances

Rodrigo has no verified media appearances

Work History

10-2023
Marketing finance Sr Manager at Danone
10-2022 - 10-2023
Manufacturing & Capex Controlling Manager (Waters Bonafont) at Danone
10-2021 - 10-2022
Marketing Finance Manager at Danone
4-2021 - 12-2021
FP&A Manager at Danone
4-2018 - 4-2021
Sales Finance Manager at Danone

Education

2008 - 2013
Bachelor's Degree from Universidad Iberoamericana

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : Middle Designation : Marketing finance Sr Manager at Danone
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rodrigo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rodrigo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rodrigo

Personality Compatibility


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