Rogério Boleta

Wildcard
DISC Type : csi

Global Marketing IT/OT Integration for Production Operations Optimization at Siemens

Nuremberg, Bavaria, Germany

Overview

Rogério Boleta leads Global Go-to-Market and Marketing for IT/OT Integration at Siemens, specializing in creating customer value through digitalization. He is a cross-silo thinker focused on optimizing manufacturing operations and holds a post-graduate degree in Marketing. People who have worked with him describe him as strategic, agile, and having a strong passion for excellence.

Outside of his technical role, Rogério is driven by a focus on people and culture. He champions collaborative teamwork, an open feedback environment, creativity, and trust as essential elements for achieving success and driving growth in complex projects.

Unique fact: He defines his mission as "converging technologies and people to create new business values, " emphasizing the human element in digital transformation.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

IT/OT Integration
This is his core professional focus at Siemens. He frequently writes and presents on using IT/OT data integration as the foundation for intelligent, data-driven production.
Digital Manufacturing
He is focused on leveraging digitalization to make manufacturing more flexible, efficient, and sustainable, helping companies adapt to market changes through technology.
Go-to-Market Strategy
A key part of his current and past roles, he has extensive experience developing GTM strategies and enabling sales and marketing teams.

Media Appearances

Industry making its way to decarbonization with IT/OT integration by Rogerio Boleta on Siemens Blog. Featured in Siemens Blog

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Faster, more economical, higher quality: Are you ready for the future of manufacturing?. Featured in Siemens Blog

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Work History

1-2023
Global Marketing IT/OT Integration for Production Operations Optimization at Siemens
12-2021 - 1-2023
Global Ecosystem Marketing Industrial Edge / IIoT /GTM at Siemens
5-2017 - 12-2021
Partner Marketing Lead Global Alliances and EMEA Market at Siemens
7-2007 - 4-2017
Product and Portfolio Management at Siemens
8-2005 - 6-2007
Global Marketing Lead - Turnkey Solutions & Communication for Energy Automation at Siemens

Education

1993 - 1997
Bachelor's degree from FEI
1999 - 2000
Post-Graduate Degree in Marketing from Universidade Paulista

More Information

Social Presence :

Prographics :

Exp : 28 Location : Nuremberg, Bavaria, Germany Job Level : Mid-senior Designation : Global Marketing IT/OT Integration for Production Operations Optimization at Siemens
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Insights For Selling To Rogério

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rogério is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rogério

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rogério move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rogério take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rogério

Personality Compatibility


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