Rolf Kranz

Balancer
DISC Type : S

Vorstand / Member of the Executive Board at Convista at Convista

Cologne, North Rhine-Westphalia, Germany

Overview

Rolf Kranz is a Member of the Executive Board at Convista, focusing on IT strategy and digital transformation. With over 20 years of experience, including as a board member at msg, he is an expert in the healthcare and insurance industries. He holds a degree in Computer Science from the University of Bonn.

He expresses a strong belief in fostering a collaborative company culture based on partnership and mutual respect, both internally and with clients. He actively participates in company events to connect with colleagues and foster a positive work environment.

He recently discussed the digital transformation of the German healthcare system, focusing on the electronic health record, as a guest on the “radikal digital” podcast.

Personality Overview

Empathetic

Good Listener

Risk-Averse

They are courteous and respectful but practical.  They are comfortable taking long term decisions. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Digitalizing Healthcare
He is responsible for the healthcare sector at Convista and recently discussed the topic, including electronic health records, on a podcast.
Insurance Industry Tech
Has over 20 years of experience in the IT sector for insurance, including leading the business unit at msg and now overseeing it at Convista.
IT Transformation
His career has centered on leading numerous large-scale projects focused on IT alignment and the digital transformation of application landscapes for major clients.

Media Appearances

Rolf Kranz wechselt zu Convista. Featured in Convista

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Rolf Kranz wechselt von MSG zu Convista. Featured in Versicherungswirtschaft heute

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Interview mit msg‑Vorstand Rolf Kranz zu Ökosystemen. Featured in YouTube

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Work History

5-2025
Vorstand / Member of the Executive Board at Convista at Convista
1-2020 - 12-2024
Vorstand at msg
1-2015 - 12-2019
Geschäftsbereichsleiter Insurance at msg

Education

Diplom-Informatiker from The University of Bonn

More Information

Social Presence :

Prographics :

Exp : 10 Location : Cologne, North Rhine-Westphalia, Germany Job Level : Junior Designation : Vorstand / Member of the Executive Board at Convista at Convista
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Insights For Selling To Rolf

During A Call Or A Meeting

DO's

  • Focus on making them comfortable before really commencing the sales motion
  • Share information about the process and how it would address all concerns
  • Be very observant about how they perceive the risk in the decision

DONT's

  • Skip mentioning details that are confusing
  • Don’t brush off their concerns, their comfort with you will go down
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rolf is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Rolf

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Rolf move?

  • They can be some of the slowest decision makers.
  • Can Rolf take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Rolf

Personality Compatibility


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