Rosa Urgell

Critic
DISC Type : C

Director of Projects at JLL

Rochester, New York Metropolitan Area, United States

Overview

Rosa is a results-driven Director with 20 years of expertise in portfolio strategy and project management across pharmaceutical, manufacturing, and commercial real estate. A graduate of Universitat Politècnica de Catalunya, she leads complex, multi-million dollar programs for major corporate accounts like Wells Fargo and Merck.

She is professionally engaged within her industry, attending leadership conferences to connect with peers and stay at the forefront of project management trends. Her early career provided her with significant international experience, managing client interfaces across South America and Europe.

Unique fact: Rosa has specialized experience managing construction for critical environments, including Biosafety Level 3 (BSL-3) laboratories for pharmaceutical R&D facilities.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Pharmaceutical Projects
Managed $10M+ projects for R&D and GMP pharmaceutical facilities, including highly specialized and critical environments from conception through to closeout.
Strategic Real Estate
Integrates strategy and project management to deliver commercial real estate masterplans for building consolidation, workplace transformation, and R&D facilities.
Leadership & Team Management
Leads high-performing teams of project managers and is an active participant in industry leadership conferences, indicating a focus on professional growth and networking.

Media Appearances

Rosa has no verified media appearances

Work History

4-2020
Director of Projects at JLL
10-2014 - 4-2020
Senior Manager, Projects -Construction and Real Estate- at JLL
3-2007 - 10-2014
Senior Project Manager and Project Engineer at JLL
10-2005 - 2-2007
Applications Engineer at Met-Pro Corporation
1-2004 - 7-2004
Project Engineer at Siemens

Education

2009 - 2009
Education details unavailable from EIT Certification -Board of Engineers of Pennsylvania-
1997 - 2004
Masters from Universitat Politecnica de Catalunya

More Information

Social Presence :

Prographics :

Exp : 20 Location : Rochester, New York Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Projects at JLL
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Insights For Selling To Rosa

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosa is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rosa

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rosa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rosa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rosa

Personality Compatibility


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