Ross Edwards

Go-getter
DISC Type : d

VP Marketing - Digital Strategy at Taylor & Francis Group

United Kingdom

Overview

Ross Edwards is an accomplished commercial marketing leader at Taylor & Francis, specializing in digital strategy, P&L management, and leading large teams. Described by colleagues as passionate, resourceful, and determined, he has a strong background in both B2B and B2C retail sectors, and is a skilled negotiator.

Ross is actively engaged with the broader marketing landscape, participating in communities like the CMO Alliance and ISBAs Digital Performance Group. He shows a keen interest in the evolution of marketing, exploring emerging AI tools and the latest developments in advertising technology and data privacy.

He has experimented with being interviewed by an AI voice bot, demonstrating a hands-on curiosity for new marketing technologies.

Personality Overview

Direct & Candid

Challenger

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Marketing Communities
Actively participates in industry groups, including the CMO Alliance and ISBA, to share learnings and discuss changes and opportunities in marketing.
Digital Performance
His current role and involvement with the ISBA Digital Performance Group highlight a focus on effective and aligned digital marketing channels to drive growth.
Emerging Ad Tech
Shows a direct interest in advertising technology and data privacy, evidenced by his participation in workshops hosted by regulatory bodies like the ICO.

Media Appearances

Ross has no verified media appearances

Work History

9-2025
VP Marketing - Digital Strategy at Taylor & Francis Group
1-2024 - 9-2025
VP Marketing - Digital Delivery & Propositions at Taylor & Francis Group
2-2022 - 1-2024
VP Marketing - Expert Communities at Taylor & Francis Group
4-2018 - 8-2019
Account Director at Westcoast Limited
9-2016 - 3-2018
Head of Services (Insurance, Trade-in, Xtras and Accessories) at Tesco Mobile

Education

Education details unavailable from MiniMBA
The Complete Skilled Negotiator from The GAP Partnership

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Senior Designation : VP Marketing - Digital Strategy at Taylor & Francis Group
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ross

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • Their decision making speed is somewhere in the middle.
  • Can Ross take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ross

Personality Compatibility


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