Ross Edwards in

Ross Edwards

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VP Marketing - Digital Strategy at Taylor & Francis Group
📍 United Kingdom

Ross Edwards is an accomplished commercial marketing leader at Taylor & Francis, specializing in digital strategy, P&L management, and leading large teams. Described by colleagues as passionate, resourceful, and determined, he has a strong background in both B2B and B2C retail sectors, and is a skilled negotiator.

Ross is actively engaged with the broader marketing landscape, participating in communities like the CMO Alliance and ISBAs Digital Performance Group. He shows a keen interest in the evolution of marketing, exploring emerging AI tools and the latest developments in advertising technology and data privacy.

He has experimented with being interviewed by an AI voice bot, demonstrating a hands-on curiosity for new marketing technologies.

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Experience
11 Years
Current Role
VP Marketing - Digital Strategy
Job Level
Senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ross cares about

Marketing Communities
Actively participates in industry groups, including the CMO Alliance and ISBA, to share learnings and discuss changes and opportunities in marketing.
Digital Performance
His current role and involvement with the ISBA Digital Performance Group highlight a focus on effective and aligned digital marketing channels to drive growth.
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Career

Work history

9-2025
VP Marketing - Digital Strategy
Taylor & Francis Group
1-2024 - 9-2025
VP Marketing - Digital Delivery & Propositions
Taylor & Francis Group
2-2022 - 1-2024
VP Marketing - Expert Communities
Taylor & Francis Group
4-2018 - 8-2019
Account Director
Westcoast Limited
9-2016 - 3-2018
Head of Services (Insurance, Trade-in, Xtras and Accessories)
Tesco Mobile
In the press

Media appearances

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Education
Education details unavailable
MiniMBA
The Complete Skilled Negotiator
The GAP Partnership
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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