Ruben Barretto

Critic
DISC Type : C

Head of Procurement at Kuehne+Nagel

Dallas-Fort Worth Metroplex, United States

Overview

Ruben is a senior supply chain leader with over 20 years of international experience, currently serving as Head of Procurement at Kuehne+Nagel. His career is marked by navigating semiconductor shortages and geopolitical tensions at Ericsson while supporting the 5G rollout. He is an alumnus of IMD and FGV. Colleagues describe him as an effective, supportive, and results-oriented leader.

He has a passion for developing multicultural and results-oriented organizations, demonstrating a focus on building trust and credibility within his teams across different regions, including North America and Mexico. He values creating strong, collaborative team environments.

He played a pivotal role in establishing the first 5G Smart Factory in the USA during his tenure at Ericsson.

Personality Overview

Objective Thinker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Global Supply Chain
Has over 20 years of experience managing complex international supply chains for major corporations like Ericsson and Kuehne+Nagel.
Crisis Management
Successfully led teams through severe semiconductor shortages and geopolitical tensions to ensure supply chain continuity for the 5G infrastructure boom.
Smart Manufacturing
Instrumental in the creation and operation of the first 5G Smart Factory in the United States, showcasing an interest in advanced production technologies.

Media Appearances

Ruben has no verified media appearances

Work History

1-2025
Head of Procurement at Kuehne+Nagel
4-2021 - 7-2024
Head of Group Supply Americas at Ericsson
11-2016 - 3-2021
Head Of Supply Market Area North America at Ericsson
5-2013 - 10-2016
Head of Supply HUB Mexico at Ericsson
11-2000 - 3-2004
Senior Supply Chain Specialist at Ericsson

Education

Executive Education from IMD
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Head of Procurement at Kuehne+Nagel
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Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ruben

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ruben take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ruben

Personality Compatibility


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