Sonia Luthra

Critic
DISC Type : C

Associate Director - National Talent Acquisition Lead for Tax at PwC India

Gurgaon, Haryana, India

Overview

Sonia has no verified overview

Personality Overview

Critic

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

4-2023
Associate Director - National Talent Acquisition Lead for Tax at PwC India
12-2021 - 4-2023
Manager - National Talent Acquisition Lead for Tax at PwC India
3-2014 - 11-2021
Manager - Human Resources at KPMG
4-2013 - 5-2013
Intern - Training and Development at Ernst & Young
10-2010 - 5-2012
Analyst - Human Capital at PwC India

Education

2012 - 2014
Master of Business Administration (M.B.A.) from Institute of Management Technology, Nagpur
2007 - 2010
Bachelor of Business Administration from Guru Gobind Singh Indraprastha University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurgaon, Haryana, India Job Level : Mid-senior Designation : Associate Director - National Talent Acquisition Lead for Tax at PwC India
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonia

Personality Compatibility


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