Russell Craddock

Collaborator
DISC Type : is

Regional Director of Sales, Alabama and Pennsylvania at Advance Local

Birmingham, Alabama, United States

Overview

Russell has no verified overview

Personality Overview

Appreciative

Example Driven

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

3-2026
Regional Director of Sales, Alabama and Pennsylvania at Advance Local
8-2024
Sales Director at Alabama Media Group
9-2021 - 8-2024
Sales Team Lead at Alabama Media Group
12-2019 - 12-2021
Sr. Account Executive at Alabama Media Group
6-2015 - 12-2019
Account Executive at Alabama Media Group

Education

2010 - 2014
Bachelor's degree from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 11 Location : Birmingham, Alabama, United States Job Level : Mid-senior Designation : Regional Director of Sales, Alabama and Pennsylvania at Advance Local
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Russell

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Russell take some risk or not?

  • They are unlikely to take many risks.

You And Russell

Personality Compatibility


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