Russell McLemore

Evaluator
DISC Type : dcs

Impact Investor Member at Unreasonable

Portland, Oregon, United States

Overview

Russell is an innovation executive and Managing Partner at Verify Venture Studio, where he develops and launches consumer-product start-ups. His expertise lies at the intersection of corporate innovation and sustainability, shaped by an MBA from Columbia Business School. He is dedicated to helping companies build durable innovation capabilities.

He is passionate about driving positive change through strategic investments in companies addressing global environmental and societal challenges. This commitment is demonstrated through his roles as an impact investor with Unreasonable and his previous work with The Earthshot Prize, where he mobilized support for environmental solutions.

Unique fact: As a National Science Foundation Fellow, he developed a computational model to forecast the uptake of low-density lipoproteins in the human heart.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Corporate Innovation
His career is dedicated to helping companies build durable innovation capabilities and launch new lines of business, a core focus of his work at Verify Venture Studio.
Impact Investing
Actively invests in growth-stage companies that are tackling major environmental and societal problems through his memberships at Unreasonable and Keiretsu Forum.
Venture Creation
As Managing Partner of a venture studio, he specializes in developing, testing, and launching startups that fill unmet consumer needs in the branded products sector.

Media Appearances

Russell has no verified media appearances

Work History

9-2021 - 12-2022
Impact Investor Member at Unreasonable
8-2021 - 8-2022
Interim Chief Innovation & Investments Officer for The Earthshot Prize at The Royal Foundation of The Duke and Duchess of Cambridge
10-2019
Managing Partner at Verify Venture Studio
10-2019 - 1-2025
Fractional / Interim CFO at Clean Age
10-2019 - 5-2022
Early Stage Venture Capital Investor at Keiretsu Forum

Education

8-2002 - 5-2004
MBA from Columbia Business School
2017 - 2018
First Movers Fellowship from The Aspen Institute

More Information

Social Presence :

Prographics :

Exp : 21 Location : Portland, Oregon, United States Job Level : N/A Designation : Impact Investor Member at Unreasonable
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Russell

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Russell take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Russell

Personality Compatibility


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