Ryan Geldard

Questioner
DISC Type : c

Chief Executive Officer at Reds10

Leeds, England, United Kingdom

Overview

Ryan Geldard is the CEO of Reds10, a recognised leader in Off-Site and Modern Methods of Construction with a background from Leeds Beckett University. He has a history of strategizing the scaling of national businesses and is now leading Reds10s mission to industrialise construction. Colleagues describe him as a knowledgeable, diverse, and resilient leader.

Ryan is deeply committed to social impact, serving as the Chair of the Employment Advisory Board at HMP Humber Prison. He actively champions initiatives like Release on Temporary License and creating opportunities for prisoners. He also maintains strong ties to his Leeds community, using his network to support others.

Unique fact: He chairs the Employment Advisory Board at HMP Humber, directly supporting prisoner rehabilitation and employment opportunities.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Industrialised Construction
As CEO, his primary mission is to drive the industrialisation of construction, leveraging Modern Methods of Construction (MMC) to deliver high-quality, sustainable buildings.
Business Scaling
He has a strong track record of scaling businesses and is currently leading Reds10 through its next significant growth phase with a focus on new sectors.
Prisoner Rehabilitation
He is the Chair of the Employment Advisory Board at HMP Humber and is passionate about creating employment opportunities and better outcomes for prisoners upon release.

Media Appearances

New chief executive named by Reds10. Featured in Construction News

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Reds10 restructures with founder taking up group CEO role. Featured in Building

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Reds10 appoints new CEO and creates Group structure aimed at accelerating mission to industrialise construction. Featured in Offsite Hub

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Work History

4-2026
Chief Executive Officer at Reds10
5-2025
MD Offsite & Sector Lead - Justice at Reds10
9-2023 - 5-2025
Justice Sector Lead - Commercial Director at Reds10
9-2017 - 2023
Director at MMC CAT1 Business
8-2016 - 9-2017
Head of Construction at Citu

Education

2008 - 2013
Bachelor of Science (BSc) from Leeds Beckett University
2006 - 2007
Bachelor of Technology (BTech) from Leeds College Of Building

More Information

Social Presence :

Prographics :

Exp : 17 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Reds10
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ryan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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