Adam Van-West (MRICS)

Inquirer
DISC Type : dc

Commercial Director at Reds10

Chelmsford, England, United Kingdom

Overview

Adam is the Commercial Director at Reds10, leveraging over 20 years of experience in commercial leadership within the construction and development sectors. His career includes senior director roles at Mace, CPC Group, and City & Country. He holds a Bachelor of Science from Anglia Ruskin University and is a Chartered Surveyor (MRICS).

He has a strong background in overseeing commercial departments, providing strategic direction, and leading operational governance. He has managed high-value, complex projects, notably in the super-prime residential space.

He played a key commercial leadership role in the delivery of the prestigious, multi-phase Chelsea Barracks development in London.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Industrialised Construction
As Commercial Director for Reds10, a leader in modular and off-site manufacturing, he is at the forefront of driving Modern Methods of Construction (MMC).
Sustainable Growth
His role involves ensuring robust commercial practices that support sustainable growth and innovation, aligning with Reds10’s goal of achieving net-zero emissions.
Prime Residential
He has significant experience in the super-prime residential sector, having managed the commercial aspects of the landmark Chelsea Barracks project while at Mace.

Media Appearances

Adam has no verified media appearances

Work History

9-2025
Commercial Director at Reds10
7-2022 - 9-2025
Commercial Director at City & Country
4-2019 - 6-2022
Commercial Director at CPC GROUP LIMITED
6-2016 - 3-2019
Commercial Director at Mace
4-2015 - 6-2016
Senior Commercial Manager at Mace

Education

Bachelor of Science - BS from Anglia Ruskin University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Reds10
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Adam

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • Their decision making speed is somewhere in the middle.
  • Can Adam take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Adam

Personality Compatibility


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