Michael Ruddick

Examiner
DISC Type : cs

Director at REDS10

London, England, United Kingdom

Overview

Michael Ruddick is a Director at REDS10, a firm that specializes in modular and offsite construction. A graduate of Edinburgh Napier University with a background as a Project Surveyor, he has over 15 years of experience delivering complex projects in sectors like education and defence, focusing on sustainable and innovative solutions.

Outside of his busy work and family life, Michael enjoys socializing, exercise, and holidays. He has a keen interest in architecture and engineering, admiring historic structures like St Pauls Cathedral and the Colosseum in Rome for their impressive feats of construction.

In an interview, he revealed a secret skill: breakdancing.

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Modular Construction
He is a leader at REDS10, a company at the forefront of modular and offsite volumetric construction, and is passionate about changing perceptions of this building method.
Sustainable Building
He actively promotes delivering high-quality, low-carbon, and low-maintenance buildings, and his company has completed environmentally friendly projects for the Ministry of Defence.
Educational Buildings
He frequently highlights the rapid delivery of schools and has been quoted on projects such as the Mercia Academy and Addington School expansions.

Media Appearances

5 minutes with … Michael Ruddick at Reds10. Featured in Building.co.uk

See Now

Work History

8-2009
Director at REDS10
8-2005 - 8-2009
Project Surveyor at Davis Langdon

Education

2001 - 2006
BSc from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at REDS10
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Michael take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Michael

Personality Compatibility


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