Sahar Abdur-Rashid, MBA

Commander
DISC Type : D

Director of Communications, Marketing & Engagement at The Trust (Powered by the NFLPA)

United States

Overview

Sahar Abdur-Rashid is a seasoned communications director with deep expertise in media relations and event management for top-tier sports organizations, including the NCAA, Major League Soccer, and currently The Trust (NFLPA). A Temple University graduate, she is recognized for her strategic leadership and has been instrumental in shaping communications for major national championships.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Sports Communications
Her entire career is built on leading communications for major sports entities like the NCAA, Major League Soccer, and The Trust (Powered by the NFLPA).
Diversity & Inclusion
She founded a DEI grant at the NCAA, holds a DEI certification, and is a member of Hue, a platform for professionals of color in marketing.
Athlete Welfare
Her current role focuses on marketing and engagement for The Trust, an organization dedicated to supporting the well-being of former NFL players after their careers.

Media Appearances

Sahar has no verified media appearances

Work History

4-2025
Director of Communications, Marketing & Engagement at The Trust (Powered by the NFLPA)
4-2023 - 3-2025
Director of Communications at Major League Soccer
3-2022 - 4-2025
Member at Hue
5-2021 - 4-2023
Account Supervisor, Sports & Consumer Brand Marketing at FleishmanHillard
4-2013 - 4-2021
Assistant Director of Championships, Media Coordination and Statistics at NCAA

Education

Bachelor's from Temple University
Education details unavailable from Cheltenham High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Mid-senior Designation : Director of Communications, Marketing & Engagement at The Trust (Powered by the NFLPA)
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Insights For Selling To Sahar

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sahar is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sahar

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sahar move?

  • If convinced, they can reach decisions quite fast.
  • Can Sahar take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sahar

Personality Compatibility


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