Sakina Mehenni

Questioner
DISC Type : c

VP Transformation at Burberry

London, England, United Kingdom

Overview

Sakina has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Sakina has no verified topics they care about

Media Appearances

Sakina has no verified media appearances

Work History

1-2025
VP Transformation at Burberry
4-2023 - 1-2025
Director of Strategy & Growth at Burberry
2-2019 - 3-2023
Engagement Manager at McKinsey & Company
9-2017 - 10-2018
MBA Candidate at Saïd Business School, University of Oxford
4-2017 - 9-2017
Marketing Manager- L'Oréal Paris Skincare at L'Oréal

Education

2017 - 2018
Master of Business Administration - MBA from University of Oxford
2009 - 2012
Bachelor's Degree from McGill University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Senior Designation : VP Transformation at Burberry
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Insights For Selling To Sakina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sakina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sakina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sakina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sakina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sakina

Personality Compatibility


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