Sam Angell in

Sam Angell

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Head of Product Innovation at Waitrose & Partners
📍 Royal Leamington Spa, England, United Kingdom

Sam is a commercially astute Head of Innovation with a proven track record at major UK retailers like Waitrose and Sainsburys. They possess a unique skill set across technical, development, and commercial functions, and hold a BSc from the University of Reading, driving business performance through new opportunities.

Passionate about the intersection of food, business, and policy, Sam actively follows publications like the Harvard Business Review and governmental bodies such as the Department for Environment, Food and Rural Affairs, indicating a deep interest in industry-wide strategy and impact.

They led a landmark 10-year deal with British farmers to make all of Waitroses own-label pork 100% free range.

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Experience
19 Years
Current Role
Head of Product Innovation
Job Level
Mid-senior
Location
Royal Leamington Spa, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sam cares about

Ethical Sourcing
Championed a major initiative for Waitrose to move to 100% free-range own-brand British pork, demonstrating a commitment to animal welfare and sustainable farming.
Food Innovation
Drives new product development, such as the exclusive 'Angela Hartnett with Waitrose & Partners' range, to bring authentic and high-quality food to customers.
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Career

Work history

11-2024
Head of Product Innovation
Waitrose & Partners
11-2022 - 11-2024
Head of Innovation
Sainsbury's
2-2016 - 11-2022
Category Development Manager Fresh Foods
Sainsbury's
2-2009 - 11-2015
Director
Total Buying Solutions
1-2006 - 1-2009
Group NPD controller
Elisabeth the Chef
In the press

Media appearances

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Education
1989 - 1993
Bsc
University of Reading
Education details unavailable
Longcroft School, Beverley, England
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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