Sam Jesso

Commander
DISC Type : D

Director of Engineering at Forma.ai

Fredericton, New Brunswick, Canada

Overview

Sam Jesso is the Director of Engineering at Forma. ai, focusing on improving developer experience to create high-quality products. His background includes roles at AWS and Replican, where he specialized in cloud infrastructure and continuous delivery. He is described by colleagues as disciplined with excellent judgement.

He is a proactive mentor, actively using his professional network to help new computer science graduates find roles in software engineering. His interests include staying current with industry standards through organizations like the Harvard Business Review and IEEE.

His senior capstone project, "Autobit - Connected Vehicle Diagnostics, " won an award for its outstanding technical merit.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Developer Experience
He is a firm believer that improving the developer experience is key to building high-quality products and achieving better user experiences.
Continuous Delivery
He has a track record of outlining and delivering on a vision for trunk-based continuous delivery to improve software development lifecycles.
Engineering Performance
He has evaluated engineering organizations using industry-standard frameworks, including DORA and SPACE, to measure and improve performance.

Media Appearances

Sam has no verified media appearances

Work History

1-2026
Director of Engineering at Forma.ai
3-2025 - 1-2026
Staff Software Engineer at Forma.ai
1-2024 - 3-2025
Senior Staff Software Engineer at Replicant
7-2022 - 1-2024
Senior Software Development Engineer at Amazon Web Services (AWS)
9-2021 - 6-2022
Principal Software Engineer at Cvent

Education

2012 - 2017
Bachelor’s Degree from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : 8 Location : Fredericton, New Brunswick, Canada Job Level : Mid-senior Designation : Director of Engineering at Forma.ai
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sam

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sam take some risk or not?

  • The risks don’t matter much to them.

You And Sam

Personality Compatibility


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