Sam Peek

Examiner
DISC Type : cs

Engineering Director - Defence at Auterion

Zurich, Zurich, Switzerland

Overview

Sam Peek serves as the Engineering Director for Defence at Auterion, where he leads efforts in autonomous systems. A military veteran with a background in the UK Ministry of Defence and Palantir, he holds a Master of Science from Kings College London and is an Agile Project Management Practitioner.

As a veteran, his military experience directly informs his current work in developing advanced defense technology. His professional communications sometimes incorporate pop culture references, suggesting an engaging and modern approach to a traditional industry.

He once posted publicly about looking for people to help him "assemble a fleet of x-wings. "

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Autonomous Defense Systems
His work and public posts focus on the power of autonomous systems, including one operator controlling multiple drones and technology that manages the entire kill chain.
Unmanned Warfare
He is deeply involved in the technology of modern conflict, highlighting capabilities like loitering munitions and rapid, in-field drone deployment from armored vehicles.
Software-Defined Drones
His role at Auterion centers on building adaptable drone fleets with open-source software, a key theme in his professional commentary.

Media Appearances

Sam has no verified media appearances

Work History

6-2025
Engineering Director - Defence at Auterion
12-2023 - 7-2025
Head Systems Engineer - C2 Systems Engineering - Air Defence at Rheinmetall
8-2019 - 12-2023
Director - Technology Lead International Defence at Palantir Technologies
6-2018 - 8-2019
Head of Special Projects at Ravelin Technology
12-2015 - 6-2018
Team Lead - HUMINT at UK Ministry of Defence

Education

2020 - 2022
Master of Science - MS from King's College London
2018 - 2020
Master of Arts - MA from The Open University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Zurich, Zurich, Switzerland Job Level : Mid-senior Designation : Engineering Director - Defence at Auterion
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sam take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sam

Personality Compatibility


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