Sam Poulter in

Sam Poulter

Enthusiast · DISC type i
Global Head of Marketing & Branding at A.P. Moller - Maersk
📍 Copenhagen Metropolitan Area, Denmark

Sam Poulter is a dedicated brand leader with nearly two decades of experience transforming global companies. As Global Head of Marketing at A. P. Moller - Maersk, he focuses on repositioning the brand to be more customer-centric. He holds a Bachelor of Communications from the University of Canberra.

He recently spearheaded a brand collaboration with Lego to release a new model of a Maersk vessel, more than a decade after the last one.

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Experience
21 Years
Current Role
Global Head of Marketing & Branding
Job Level
Mid-senior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

How Sam shows up

Non-Confrontational
Optimistic
Amiable & Agreeable

They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Sam cares about

Brand Transformation
He has focused his career on repositioning long-established brands, guiding Maersk's shift from an asset-centric conglomerate to a customer-centric logistics leader.
B2B Marketing
He is an advocate for stable brand strategy in B2B, believing a brand's core values should outlast campaigns and serve as a consistent foundation.
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Career

Work history

3-2026
Global Head of Marketing & Branding
A.P. Moller - Maersk
7-2022 - 3-2026
Global Head of Branding & Content
A.P. Moller - Maersk
6-2018 - 7-2022
Head of Corporate Branding
A.P. Moller - Maersk
4-2013 - 5-2018
Senior Director, Head of Group Branding
Danfoss
12-2011 - 4-2013
Director, Brand, Marketing & Design Programs - Danfoss Sales & Marketing Program
Danfoss Business Systems
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2003
Bachelor of Communications
University of Canberra
2011 - 2011
Education details unavailable
INSEAD
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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