Sam Poulter

Enthusiast
DISC Type : i

Global Head of Marketing & Branding at A.P. Moller - Maersk

Copenhagen Metropolitan Area, Denmark

Overview

Sam Poulter is a dedicated brand leader with nearly two decades of experience transforming global companies. As Global Head of Marketing at A. P. Moller - Maersk, he focuses on repositioning the brand to be more customer-centric. He holds a Bachelor of Communications from the University of Canberra.

He recently spearheaded a brand collaboration with Lego to release a new model of a Maersk vessel, more than a decade after the last one.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Transformation
He has focused his career on repositioning long-established brands, guiding Maersk's shift from an asset-centric conglomerate to a customer-centric logistics leader.
B2B Marketing
He is an advocate for stable brand strategy in B2B, believing a brand's core values should outlast campaigns and serve as a consistent foundation.
Customer Experience
He emphasizes shifting focus from company assets, like ships, to the customer experience and solving their business challenges to foster growth.

Media Appearances

Sam has no verified media appearances

Work History

3-2026
Global Head of Marketing & Branding at A.P. Moller - Maersk
7-2022 - 3-2026
Global Head of Branding & Content at A.P. Moller - Maersk
6-2018 - 7-2022
Head of Corporate Branding at A.P. Moller - Maersk
4-2013 - 5-2018
Senior Director, Head of Group Branding at Danfoss
12-2011 - 4-2013
Director, Brand, Marketing & Design Programs - Danfoss Sales & Marketing Program at Danfoss Business Systems

Education

2001 - 2003
Bachelor of Communications from University of Canberra
2011 - 2011
Education details unavailable from INSEAD

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Global Head of Marketing & Branding at A.P. Moller - Maersk
URL has been copied!

Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sam

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sam take some risk or not?

  • They can take some low-probability risks if needed.

You And Sam

Personality Compatibility


Other A.P. Moller - Maersk Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.