Global Head of Marketing & Branding at A.P. Moller - Maersk
📍 Copenhagen Metropolitan Area, Denmark
Sam Poulter is a dedicated brand leader with nearly two decades of experience transforming global companies. As Global Head of Marketing at A. P. Moller - Maersk, he focuses on repositioning the brand to be more customer-centric. He holds a Bachelor of Communications from the University of Canberra.
He recently spearheaded a brand collaboration with Lego to release a new model of a Maersk vessel, more than a decade after the last one.
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Experience
21 Years
Current Role
Global Head of Marketing & Branding
Job Level
Mid-senior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview
How Sam shows up
Non-Confrontational
Optimistic
Amiable & Agreeable
They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.
Priorities
Topics Sam cares about
Brand Transformation
He has focused his career on repositioning long-established brands, guiding Maersk's shift from an asset-centric conglomerate to a customer-centric logistics leader.
B2B Marketing
He is an advocate for stable brand strategy in B2B, believing a brand's core values should outlast campaigns and serve as a consistent foundation.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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