Samantha Almon Adeluwoye

Trailblazer
DISC Type : DI

Global Head of Content, Social Media, & Storytelling. at A.P. Moller - Maersk

Copenhagen, Capital Region of Denmark, Denmark

Overview

Samantha is a global content and communications leader at A. P. Moller - Maersk with over a decade of experience shaping B2B and B2C narratives. A graduate of the University of the Arts London, she leads with empathy and is described as an exceptional and inspiring leader who is also a highly skilled creative.

Personality Overview

Achievement-Oriented

Friendly But Fast

Values Relationships

They respond better to a combination of speed and relationship.  They will fight for you if they come to believe in you. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

B2B Storytelling
Her role focuses on creating and scaling human-centric stories to build long-term trust and loyalty, and she has served as a juror for the Eurobest B2B Creativity awards.
Empathetic Leadership
She delivered a keynote on 'Leading with Fuel not Fire' for Professional Women of Colour Denmark and is praised in recommendations for leading with genuine empathy and trust.
AI in Content
Applies AI tools across content and communications to achieve smarter, faster, and more consistent production at scale, while maintaining high editorial and craft standards.

Media Appearances

Samantha has no verified media appearances

Work History

12-2023
Global Head of Content, Social Media, & Storytelling. at A.P. Moller - Maersk
6-2022 - 12-2023
Head of Social Media and Storytelling at A.P. Moller - Maersk
11-2021 - 6-2022
Senior Global Corporate Social Media and Content Lead at A.P. Moller - Maersk
11-2019 - 10-2021
Corporate Social Media and Content Manager at A.P. Moller - Maersk
6-2017 - 7-2019
Creative Content Producer and Picture Editor at BBC

Education

Design from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Global Head of Content, Social Media, & Storytelling. at A.P. Moller - Maersk
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Samantha

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Samantha take some risk or not?

  • They can take risks if necessary.

You And Samantha

Personality Compatibility


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