Sandy David

Inquirer
DISC Type : cd

Head - Business Development Africa ( excl.South Africa) at Tata Consultancy Services

The Hague, South Holland, Netherlands

Overview

Sandy is a versatile business development leader with over two decades at Tata Consultancy Services. He specializes in the IT, telecom, and BPO sectors, with a strong focus on driving business growth across Africa. He is also an AWS Certified Cloud Practitioner and holds a Masters degree from Sardar Patel College.

He expresses a deep sense of pride and gratitude for his long career at TCS, indicating a strong connection to his organizations culture and growth. His early career included work in the micro-finance social sector, suggesting an interest in community-focused initiatives and business with social impact.

Unique fact: Sandy co-authored a white paper titled “The Future of Stores – A Vision for the Next Decade”.

Personality Overview

Hard To Convince

Upfront

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Future of Retail
Co-authored a white paper on the future of stores and has posted about enhancing the humane element of AI to create empathetic, trustworthy customer experiences in retail.
Strategic Customer Experience
Emphasizes driving business outcomes through passion and strategic focus on the customer experience, as mentioned when hosting a Group CIO at a TCS office.
African Market Growth
As the former Head of Business Development for Africa (excluding South Africa), he was directly responsible for developing TCS's business presence across the continent.

Media Appearances

Sandy has no verified media appearances

Work History

1-2025
Head - Business Development Africa ( excl.South Africa) at Tata Consultancy Services
8-2018 - 1-2025
Head Presales at Tata Consultancy Services
11-2015 - 8-2018
Account Director at Tata Consultancy Services
4-2011 - 3-2013
Associate Director at Sistema Shyam Teleservices Ltd
6-2010 - 4-2011
Deputy Director at Sistema Shyam Teleservices Ltd

Education

1992 - 1994
Master's degree from Sardar Patel College
1987 - 1992
B.com from Wesley Degree College, Hyderabad

More Information

Social Presence :

Prographics :

Exp : 14 Location : The Hague, South Holland, Netherlands Job Level : Middle Designation : Head - Business Development Africa ( excl.South Africa) at Tata Consultancy Services
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Insights For Selling To Sandy

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandy is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sandy

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sandy move?

  • Their decision making speed is somewhere in the middle.
  • Can Sandy take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sandy

Personality Compatibility


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