Santosh Sanas

Examiner
DISC Type : cs

Head - Media Marketing at Reliance Retail

Mumbai, Maharashtra, India

Overview

Santosh Sanas is a seasoned media marketing leader, currently heading Media Marketing at Reliance Retail. With extensive experience at Future Group and GroupM, he has managed media spends exceeding ₹445 crores, specializing in high-impact buying and planning strategies. He holds a Bachelors degree from the University of Mumbai and certifications in negotiation and leadership.

Based on his social sharing, Santosh appears to be a person who values family and cultural celebrations, extending warm wishes to his network during festive occasions like Eid. He takes pride in professional recognitions and enjoys sharing team successes.

He has successfully leveraged major celebrity endorsements, such as with Madhuri Dixit, to significantly boost brand visibility and recall.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Retail Brand Marketing
His posts frequently highlight successful brand campaigns for SMART Bazaar, focusing on value proposition and customer engagement.
Media Buying & Strategy
Has a long career managing media investments worth hundreds of crores for major corporations like Reliance and Future Group.
Impactful Advertising
He has a keen eye for creative execution, praising campaigns that are "Clutter-breaking, Impactful" and capture reader attention effectively.

Media Appearances

Santosh has no verified media appearances

Work History

3-2022
Head - Media Marketing at Reliance Retail
5-2008 - 2-2022
Chief - Media & Marketing at Future Group India
8-2006 - 5-2008
Senior Manager - Media Planning & Buying at Reliance ADA Group
1-2005 - 7-2006
Manager – CTG at GroupM
Business Manager at Mindshare

Education

Bachelor's degree from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Head - Media Marketing at Reliance Retail
URL has been copied!

Insights For Selling To Santosh

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santosh is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Santosh

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Santosh move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Santosh take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Santosh

Personality Compatibility


Other Reliance Retail Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.