Sara Cerdeira

Evaluator
DISC Type : DSC

Product Manager - Skincare, Makeup & Fragrances - Middle East at Shiseido

Dubai, United Arab Emirates

Overview

Sara is a Product Manager at Shiseido for the Middle East, specializing in skincare, makeup, and fragrances. With a background at CHANEL and an International Masters in Luxury Marketing, she excels in elevating high-end beauty brands. Colleagues describe her as responsible, professional, and a strong communicator with leadership skills.

Beyond her core role, Sara is deeply passionate about the convergence of technology and creativity. She actively explores and utilizes AI tools for design and innovation, creating new concepts for the beauty industry and pushing creative boundaries to craft unique customer experiences.

Unique fact: Sara creates and shares her own AI-generated beauty and fragrance campaigns using tools like Midjourney and Gemini Veo.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Beauty
Actively creates and posts AI-generated beauty campaigns, exploring how AI can produce diverse, scalable, and innovative content for brands.
Luxury Brand Marketing
Her career is centered on managing and marketing for top luxury brands like Shiseido and CHANEL, focusing on unforgettable customer experiences.
Middle East Market
Her current role as Product Manager at Shiseido is specifically focused on the skincare, makeup, and fragrances market in the Middle East.

Media Appearances

Sara has no verified media appearances

Work History

11-2023
Product Manager - Skincare, Makeup & Fragrances - Middle East at Shiseido
3-2022 - 3-2023
Key Account Activation Manager Fragrances & Beauty - Spain & Portugal at CHANEL
1-2020 - 3-2022
Sales & Promotions Coordinator Fragrances & Beauty - Spain at CHANEL
1-2018 - 7-2019
Trade Marketing assistant Fragrances & Cosmetics Travel Retail - Americas and Caribbean at Essence Corp
6-2016 - 12-2017
Communication & Social Media Manager at Worktel Oficina Móvil

Education

2019 - 2020
International Master in Fashion and Luxury Marketing from ESIC Business & Marketing School
1-2022 - 6-2022
Luxury Metaverse Master from LUXONOMY™
2011 - 2015
Licentiate degree from ESIC Business & Marketing School
2013 - 2014
Licentiate degree from SKEMA Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Product Manager - Skincare, Makeup & Fragrances - Middle East at Shiseido
URL has been copied!

Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sara

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sara take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sara

Personality Compatibility


Other Shiseido Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.