Sarah Chan

Commander
DISC Type : D

Founding Account Director at Crustdata (YC F24)

New York, New York, United States

Overview

Sarah is the Founding Account Director at Crustdata, specializing in go-to-market strategy. A University of Toronto graduate, she was a top performer at Stripe, where she built the BDR motion from scratch and closed one of the companys top 100 largest deals of all time.

She is passionate about community building and womens empowerment, having founded the non-profit Girlhood Chicago to support womens shelters and other causes. Sarah has lived and worked across six countries, valuing teamwork and leading with curiosity. She also has volunteered with Big Brothers Big Sisters Canada.

Unique fact: While at Stripe, Sarah successfully closed the largest startup opportunity in the companys history.

Personality Overview

Decisive

Candid & Clear

Risk-Taker

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Go-to-Market Strategy
Her current role is in GTM and she has a proven track record of building sales motions from the ground up at high-growth companies like Stripe.
Women's Empowerment
She founded the non-profit Girlhood Chicago to create inclusive spaces for women and also co-founded the U of T Women's Association in college.
Data-Driven Sales
She works for a real-time data provider and her social posts often feature data analysis on company growth trends, showing her expertise in leveraging data.

Media Appearances

Sarah has no verified media appearances

Work History

1-2026
Founding Account Director at Crustdata (YC F24)
9-2025 - 12-2025
Travel at Career Break
4-2024 - 12-2024
Founder (non-profit) at Girlhood Chicago
10-2023 - 8-2025
Account Executive at Stripe
3-2022 - 9-2023
Founding Business Development Representative at Stripe

Education

Bachelor's degree from University of Toronto
2008 - 2017
International Baccalaureate from Dulwich College Beijing

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Mid-senior Designation : Founding Account Director at Crustdata (YC F24)
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If convinced, they can reach decisions quite fast.
  • Can Sarah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sarah

Personality Compatibility


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