Sarah Gough

Enigma
DISC Type : icd

Digital Video Assistant Editor at Sky News

London, England, United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

1-2026
Digital Video Assistant Editor at Sky News
9-2022 - 1-2026
Los Angeles Producer at Sky News
10-2020 - 10-2022
US Producer at Sky News
1-2020 - 10-2020
Washington Assistant Producer, Channel 4 News at ITN
7-2017 - 12-2019
Multimedia Producer, Channel 4 News at ITN

Education

2016 - 2017
Master’s Degree from Cardiff University / Prifysgol Caerdydd
2013 - 2016
English Literature from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Junior Designation : Digital Video Assistant Editor at Sky News
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sarah

Personality Compatibility


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