Sarah K.

Enthusiast
DISC Type : i

Director, Content Marketing at Automation Anywhere

Portland, Oregon, United States

Overview

Sarah has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

4-2023
Director, Content Marketing at Automation Anywhere
1-2022 - 4-2023
Sr. Manager Content at Automation Anywhere
9-2020 - 1-2022
Sr. Marketing Programs Manager at FortressIQ
2-2019 - 8-2020
Customer Marketing Manager at Planful
9-2017 - 2-2019
Customer & Events Marketer at Learning.com

Education

2008 - 2013
RCAH: Residential College in the Arts and Humanities from Michigan State University
2004 - 2008
International Baccalaureate from Lansing Eastern High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Director, Content Marketing at Automation Anywhere
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sarah take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sarah

Personality Compatibility


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