Sarah Leonard

Examiner
DISC Type : sc

PA Administrative & Admissions Coordinator at ECPI University

Blacksburg, Virginia, United States

Overview

Sarah Leonard is an Administrative & Admissions Coordinator at ECPI University, leveraging a background in technology sales from Amazon Web Services. A graduate of Virginia Tech, she holds a B. S. in Marketing Management with a focus on Digital Marketing Strategy and is an AWS Certified Cloud Practitioner.

During her university years, Sarah was highly active in the American Marketing Association, holding the position of Vice President of Public Relations. Her personal interests include prominent consumer brands such as The Walt Disney Company and Bath & Body Works, indicating an appreciation for strong brand marketing.

She successfully transitioned from a corporate tech sales internship and role at AWS into the higher education sector.

Personality Overview

Status Quo Seeker

Overcautious

Process Oriented

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Digital Marketing
Her degree concentration was in Digital Marketing Strategy, and she holds certifications in Inbound & Email Marketing.
Higher Education
Currently works as an Administrative & Admissions Coordinator for ECPI University, directly engaging with the student admissions process.
Cloud Technology
Gained experience at Amazon Web Services as both an intern and an Associate Account Executive, and holds an AWS Cloud Practitioner certification.

Media Appearances

Sarah has no verified media appearances

Work History

11-2025
PA Administrative & Admissions Coordinator at ECPI University
7-2024 - 8-2025
Associate Account Executive at Amazon Web Services (AWS)
5-2023 - 8-2023
Demand Generation Rep Intern at Amazon Web Services (AWS)
4-2022 - 5-2023
Vice President of Public Relations at American Marketing Association | Virginia Tech
8-2021 - 4-2022
Social Media Marketing Committee Member at American Marketing Association | Virginia Tech

Education

8-2020 - 5-2024
Digital Marketing Strategy from Virginia Tech - Pamplin College of Business

More Information

Social Presence :

Prographics :

Exp : 3 Location : Blacksburg, Virginia, United States Job Level : Junior Designation : PA Administrative & Admissions Coordinator at ECPI University
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sarah take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sarah

Personality Compatibility


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