Sarah M.

Trailblazer
DISC Type : DI

Federal Channel Manager at Norseman Defense Technologies

Washington DC-Baltimore Area, United States

Overview

Sarah is a Strategic Channel Partnership and Capture Leader specializing in multi-million-dollar technology pursuits within federal markets. She excels at building GTM strategies and has a background that includes a Bachelor of Science and a Lean Six Sigma Green Belt. Colleagues describe her as diligent, professional, and a transparent communicator.

Outside of work, Sarah enjoys spending quality time with her family. A recent family trip included a visit to the National Air and Space Museum, which she described as a local favorite, highlighting an interest in aerospace and aviation history.

She once grew a pipeline of opportunities to $300M in untapped market share through new business development and capture management at HP.

Personality Overview

Persuasive

Informal

Assertive

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Strategic Alliances
Her entire career focuses on building and leading strategic partnerships and alliances to drive revenue and pipeline growth.
Federal Technology
Her work is centered on supporting federal agency infrastructure and process modernization, with experience at Norseman Defense and HP's federal division.
National Security
She has posted about the importance of cybersecurity and quantum technologies as critical components of national security.

Media Appearances

Sarah has no verified media appearances

Work History

3-2026
Federal Channel Manager at Norseman Defense Technologies
10-2025 - 2-2026
Product Channel Portfolio Lead at Cerberus Cyber Solutions
9-2025
Federal Business Development & Capture Strategist at Ace Business Development
11-2024 - 6-2025
Channel Partner Business Manager at HP
2-2023 - 11-2024
Strategic Capture Manager at HP

Education

2005 - 2009
Bachelor's of Science from Liberty University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Federal Channel Manager at Norseman Defense Technologies
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Sarah take some risk or not?

  • They can take risks if necessary.

You And Sarah

Personality Compatibility


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