Sarah Middlemiss

Commander
DISC Type : D

Delivery Lead at AKQA

London, England, United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

3-2025
Delivery Lead at AKQA
10-2024 - 3-2025
Programme Manager (Contract) at VML Enterprise Solutions
7-2024 - 8-2024
Delivery lead (Contract) at AKQA
5-2023 - 3-2024
Programme Director at AKQA
10-2021 - 5-2023
Programme Manager at AKQA

Education

2003 - 2006
BA 2:1 from University of Leeds
1996 - 2003
Geography; Sport and Physical Education; Psychology; History; 11 GCSEs; from Hertfordshire and essex High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Delivery Lead at AKQA
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sarah take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sarah

Personality Compatibility


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