Sarah Yelencich

Enthusiast
DISC Type : i

Client Growth Enablement at Apply Digital

Detroit Metropolitan Area, United States

Overview

Sarah is a global marketing leader with over 15 years of experience in enterprise SaaS, specializing in building programs that drive pipeline and growth. Colleagues describe her as a strong creative marketer, nimble, and a meticulous people leader who excels at turning ambiguity into clear strategy.

Outside of her marketing career, Sarah is a published childrens author, a goal she accomplished as part of a personal challenge to complete 40 new things in her 40th year. She is also a runner, having completed events like the Detroit Turkey Trot.

Unique fact: She is a global marketer by day and a childrens author by night.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Pipeline Acceleration
Her entire career focus is on building and scaling marketing programs that directly support billions in sourced pipeline and sustainable growth.
Creative Writing
She recently fulfilled a personal milestone by becoming a published children's author, a project that was a year in the making.
AI in CX
She actively promoted the Genesys Xperience event keynote, which focused on agentic AI transformations and delivering standout customer moments.

Media Appearances

Sarah has no verified media appearances

Work History

2-2026
Client Growth Enablement at Apply Digital
8-2025 - 2-2026
Director of Digital Growth Programs at Genesys
2-2024 - 8-2025
Director of Global Customer Lifecycle Campaigns at Genesys
1-2023 - 2-2024
Director of Global Campaigns at Genesys
6-2022 - 1-2023
Director of Industry Campaigns at Genesys

Education

Education details unavailable from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Detroit Metropolitan Area, United States Job Level : N/A Designation : Client Growth Enablement at Apply Digital
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sarah

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sarah take some risk or not?

  • They can take some low-probability risks if needed.

You And Sarah

Personality Compatibility


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