Sarfraz Ali

Initiator
DISC Type : Di

Chief Revenue Officer at Workable

London Area, United Kingdom

Overview

Sarfraz has no verified overview

Personality Overview

Risk-Accepting

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Sarfraz has no verified topics they care about

Media Appearances

Sarfraz has no verified media appearances

Work History

12-2025
Chief Revenue Officer at Workable
8-2023 - 12-2025
Vice President and General Manager of EMEA at Smartsheet
3-2021 - 8-2023
Vice President and Head of EMEA Commercial Sales at Smartsheet
2-2020 - 2-2021
Senior Director and Head of EMEA Commercial Sales at Smartsheet
2-2018 - 2-2020
Senior Director of Enterprise Sales at Smartsheet

Education

2005 - 2006
Master of Business Administration (MBA) from Indian School of Business
1996 - 2000
B.E from Nagpur University

More Information

Social Presence :

Prographics :

Exp : 23 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Revenue Officer at Workable
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Insights For Selling To Sarfraz

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarfraz is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sarfraz

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sarfraz move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarfraz take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarfraz

Personality Compatibility


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